In Last article i explained what is white hat seo and the benefits of it. Now its time to talk about darker side, So what is black hat Seo? Bottom line don’t do it! Don’t even think about doing it. And you must stay informed about what the black hat folks are doing on the web so you don’t mistakenly do it. It would be unethical for me to even show websites that are using black hat techniques. But what I will show you is Google Banned Tool (You can find it on our website in Free Seo Tools section). Although I hope you never use that tool to find out that your website is banned. Let’s see what Google hast to say about this.

Google: Trying to deceive spam our web crawler by means of hidden text deceptive cloaking or door way pages compromises the quality of our results and degrades search experience for everyone.

Google like most search engines investigate every report of deceptive practices and takes action when they uncover any abuse in certain cases all the search engines will remove spammers from their indexes so a site won’t show up in a search results at all. Seriously guys think about this your website or your company’s website suddenly disappears because you thought maybe just maybe you can secretly put a few more keyword on your homepage help increase your rank in other ways and on.

My advice doesn’t even think about it. What are some forms of search engines spam, adult content for none adults, search illegal content, excessive keyword repetition, this is a hard one why? Because we all want to pepper our keywords on our websites but if you  build a website about mp3 player and adding keywords like mp3 players, mp3 players price, mp3 player this size,  mp3 player this, mp3 player that than its probably excessive keyword repetition.

Ultimately you writing for humans anyways not for spiders, excessive pop up windows we all don’t like those, Meta spam like deceptive titles and descriptions which means you see some title in search engines but they have nothing to do with the page you land on. There some advance ways of spamming the search engines called cloaking and doorway pages and these kinds of things are outside of scope of this post but I will encourage you to read about the and know what they are.

Redirects; some of the are good but for instance your site moves and you redirect someone over new url but some of them are not good when you go to someone’s website and u suddenly you are on some other site which has nothing website with what you thought  was go ing on. Most common search engine spamming or spamdexing are keyword stuffing, hidden or invisible text, Meta tag stuffing, repeating keywords and so it’s a fine line between doing Seo correctly or falling into black hat Seo that can get you into a lot of trouble with search engines and lots and lots of headache. So always make sure if you are not sure what you are doing seo.