In order to understand how to install Google analytics and to interpret what our reports are showing us it’s important to talk about the basics of how Google analytics works. Let’s look at the typical website visit for example let’s say a person on a laptop and they want to visit your website so they open their Web browser and the your website files are hosted on a standard web server just waiting for the browser to request them.

And when the browser makes that request, that the request logs to server logs. When Google analytics were born because exclusive software that was server or data center and prosses does request logs from the server. There are a lot of problems with running your own analytics server. You need servers themselves databases data center space and highly skilled admins to run it all and keep things secure. Which can be very costly and time-consuming.

The way Google analytics works is based on the current generation of web analytics tools, and as a small but important difference from a old one file-based systems. When the Web server returns page back to your browser it has embedded javascript which is actually the code that runs Google analytics. That Google analytics code snippet collects data from your browser and send it directly to databases of Google very powerful datacenter.

So when you and I go and log in to Google analytics we open that reporting interface of Google analytics and that is connected to Google database it actually has nothing to do with your web server that hosts your website. Other than the fact that your pages have that javascript snippet included. No that takes about three hours from the time the visitor sees the your web page until that data information shows up in our reports. Although lately Google has made some great strides here it’s actually not common to see that they do show up in under an hour.

There are three main advantages to a system like this.

First:is accuracy utilizing features on the browser like cookies makes it much more accurate.

Second: is cost, all of the cost of maintaining hardware, database, bandwidth, datacenters, and IT resources is handed and paid for by Google. Which is nice considering that they give it all away or free.

Third: is globally distributed infostracture. This helps your page load faster but also brings reliability to the googles network product.

After all how many times did the come to google.com and had it not load. Over all it’s a great step from old days of Web analytics because it’s far easier, we get more accuracy and all that far less cost.

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