In order to understand how to install Google analytics and to interpret what our reports are showing us it’s important to talk about the basics of how Google analytics works. Let’s look at the typical website visit for example let’s say a person on a laptop and they want to visit your website so they open their Web browser and the your website files are hosted on a standard web server just waiting for the browser to request them.
And when the browser makes that request, that the request logs to server logs. When Google analytics were born because exclusive software that was server or data center and prosses does request logs from the server. There are a lot of problems with running your own analytics server. You need servers themselves databases data center space and highly skilled admins to run it all and keep things secure. Which can be very costly and time-consuming.
There are three main advantages to a system like this.
First:is accuracy utilizing features on the browser like cookies makes it much more accurate.
Second: is cost, all of the cost of maintaining hardware, database, bandwidth, datacenters, and IT resources is handed and paid for by Google. Which is nice considering that they give it all away or free.
Third: is globally distributed infostracture. This helps your page load faster but also brings reliability to the googles network product.
After all how many times did the come to google.com and had it not load. Over all it’s a great step from old days of Web analytics because it’s far easier, we get more accuracy and all that far less cost.