About: Veto Corleone

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How to Set Up Google Analytics

06 Nov 2010 in Analytics

The first step in installing Google analytics on your website is to create Google analytics account. Google analytics is simply like one of the other great services like gmail, adwords, chrome that utilize overall Google account. So it might be confusing when talking about Google account versus Google analytics account. Don’t avoid I will walk you through the process and we will go over differences in detail later in this post. If you don’t have Google analytics account yet you’ll...

How Does Google Analytic Works

06 Nov 2010 in Analytics

In order to understand how to install Google analytics and to interpret what our reports are showing us it’s important to talk about the basics of how Google analytics works. Let’s look at the typical website visit for example let’s say a person on a laptop and they want to visit your website so they open their Web browser and the your website files are hosted on a standard web server just waiting for the browser to request them. And...

Understanding Trends in Google Analytics

05 Nov 2010 in Analytics

I was talking in understanding segmentation post, we can use that segmentation functionality to evaluate performance. Say for example which traffic sources performing better, this is very important to know often all. If you have one source converting at 94% and one at just 28% obviously one is more valuable to you than another or is it. Just like averages and aggregates lie we need to make sure we don’t consider metrics and isolation. We consider full context of the...

Understanding Segmentation

05 Nov 2010 in Analytics

Segmentation is the first step in true lab analysis and we have tons and tons of ways to segment visitors in Google analytics. We will look trough each of these in details throughout the posts. But for now I want to touch on type of segments we will be looking at. One of the most common differentiate that comes to mind when we think of different groups of visitors to our site is where they from. There plenty of ways...

Understanding Analytic Averages Data

31 Oct 2010 in Analytics

This information is often worse than no information, in this post I want to demonstrate two things.There are many people here in the Vollkin who are handy with Photoshop but also that averages can lie. Even if the underlying data is 100% accurate. For example if I told you that I was very involved with charitable giving lately and we were delivering Christmas presents for children. How involved? If you believe in numbers from NORAD my partner and I personally...

Defining Website Goals and Conversions

30 Oct 2010 in Analytics

Goals are the fundamental concept of any analytics package and without goals you have nothing more than a fancy hit counter. Goals will allow us to validate quality traffic from poor performing traffic in other words in order for us to say that that site A is sending you much more available traffic then site B, we need some criteria that we can base that on, and that’s where our goals come in. This all will become clear once we...