Segmentation is the first step in true lab analysis and we have tons and tons of ways to segment visitors in Google analytics. We will look trough each of these in details throughout the posts. But for now I want to touch on type of segments we will be looking at. One of the most common differentiate that comes to mind when we think of different groups of visitors to our site is where they from. There plenty of ways...
This information is often worse than no information, in this post I want to demonstrate two things.There are many people here in the Vollkin who are handy with Photoshop but also that averages can lie. Even if the underlying data is 100% accurate. For example if I told you that I was very involved with charitable giving lately and we were delivering Christmas presents for children. How involved? If you believe in numbers from NORAD my partner and I personally...
Goals are the fundamental concept of any analytics package and without goals you have nothing more than a fancy hit counter. Goals will allow us to validate quality traffic from poor performing traffic in other words in order for us to say that that site A is sending you much more available traffic then site B, we need some criteria that we can base that on, and that’s where our goals come in. This all will become clear once we...
Before we jump into the tool and the interface it’s important that we back up and think about what’s Web analytics is really all about. There is dozens of definitions out there but Wikipedia provides one that i really like “Web analytics is the study of online behavior to improve it” and the critical part is here in order to improve its section. We are not just here to look at creating pipe charts and fancy reports we need to...
Modern business intelligence tools give us the ability to collect staggering amount of data. In fact the problem now is not that they can’t get at the data it’s that we have so many tools and sources of data that they can’t possibly process at all. And as in result we are getting buried by it.the goal of today’s analytics is not just to collect the data and store it away in meaningless charts or graphs and worst of all...
One of the good ways to promote for local businesses online is through Google maps. This advertising medium is major element in local Internet marketing (SEO). When someone is searching for local business Google maps pop up above organic listing, this can drive extra traffic to the business but many businesses seem to be over looking ways they can improve to have better results in maps ranking. I want to share some techniques and tips that you can use to...
