How Does Google Analytic Works

In order to understand how to install Google analytics and to interpret what our reports are showing us it’s important to talk about the basics of how Google analytics works. Let’s look at the typical website visit for example let’s say a person on a laptop and they want to visit your website so they […]

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Understanding Trends in Google Analytics

I was talking in understanding segmentation post, we can use that segmentation functionality to evaluate performance. Say for example which traffic sources performing better, this is very important to know often all. If you have one source converting at 94% and one at just 28% obviously one is more valuable to you than another or […]

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Understanding Segmentation

Segmentation is the first step in true lab analysis and we have tons and tons of ways to segment visitors in Google analytics. We will look trough each of these in details throughout the posts. But for now I want to touch on type of segments we will be looking at. One of the most […]

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Understanding Analytic Averages Data

This information is often worse than no information, in this post I want to demonstrate two things.There are many people here in the Vollkin who are handy with Photoshop but also that averages can lie. Even if the underlying data is 100% accurate. For example if I told you that I was very involved with […]

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Defining Website Goals and Conversions

Goals are the fundamental concept of any analytics package and without goals you have nothing more than a fancy hit counter. Goals will allow us to validate quality traffic from poor performing traffic in other words in order for us to say that that site A is sending you much more available traffic then site […]

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