Search Engine Optimization

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PPC Management Services

PPC advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. This delivers instant traffic and offers many ways to compliment your existing SEO strategies by testing keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet marketing strategy and any SEO plans armed with facts, not assumptions.

There is a science to finding high numbers of low volume keywords (very specific long tail keywords) that are less expensive to advertise on. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click (PPC) across your entire campaign.

PushFire offers complete PPC program development (or overhaul of an existing pay-per-click campaign) as well as ongoing optimization and management services. Our primary expertise is with the largest paid search advertisers—Google Adwords and Microsoft AdCenter.

What’s included in Vollkin PPC Management services?

During an SEO audit we take a comprehensive look at your website, searching for any possible issues—major or minor—that could be dampening your search engine rankings. SEO audits look at, but are not limited to:

  • Keyword Discovery and Selection
  • Ad Text Creation
  • Landing Pages
  • Conversion Tracking
  • Ad Submission
  • PPC Monitoring
  • PPC Cost Management
  • Campaign Improvement Modification

Deliverables

We report monthly on your campaign’s success regarding keyword choice and text choice, and we create a rank report so you know where you rank organically for the keywords you pay for. Additionally, after you review the report, we’ll book a one hour call with the members of your team to explain your campaign’s progress, direction, and answer any questions you may have.

Pricing

Every campaign is different, so it’s impossible to quote a one-size-fits-all price. The price of the service will vary depending on your keyword volume and monthly spend.

How to hire Vollkin for PPC Management

How to hire Vollkin for PPC Management

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