PPC Management Services
PPC advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. This delivers instant traffic and offers many ways to compliment your existing SEO strategies by testing keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet marketing strategy and any SEO plans armed with facts, not assumptions.
There is a science to finding high numbers of low volume keywords (very specific long tail keywords) that are less expensive to advertise on. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click (PPC) across your entire campaign.
PushFire offers complete PPC program development (or overhaul of an existing pay-per-click campaign) as well as ongoing optimization and management services. Our primary expertise is with the largest paid search advertisers—Google Adwords and Microsoft AdCenter.